3 Ecommerce Growth Strategies You Need to Know

When it comes to growing your e-commerce business, there’s no shortage of strategies you can try. But to make a real impact, you need to focus on approaches that deliver scalable, sustainable results. Whether you’re just starting out or looking to optimize your existing efforts, here are three essential e-commerce growth strategies that can help you boost your revenue and expand your brand.

Affiliate & Partner Marketing

Affiliate marketing is one of the most effective, low-risk ecommerce growth strategies. By partnering with niche-aligned affiliates who promote your products on their platforms, you can tap into new audiences without upfront costs. Affiliates are rewarded based on the sales they generate, making it a performance-based approach that scales with your success.

Why it Works: 

Affiliate marketing has proven to be a powerful tool for driving e-commerce growth. The numbers speak for themselves:

• The global affiliate marketing industry is worth over $17 billion. (Source: authority hacker
• By 2030, the size of the worldwide affiliate marketing market is anticipated to reach $39.35 billion (source: affiliatewp
• 83% of marketers are using affiliate marketing programs to raise brand recognition (source: Forbes)
• 62% of marketers plan to increase their affiliate marketing budget over the next 12 months (source: backlinko.com)
• Over half of brand marketers rank affiliate marketing as one of their top three customer acquisition channel (source: Shopify)

How to Start:

• Identify Your Partners: Choose affiliates that align with your brand’s niche. Consider the type of content they produce, their platforms, follower count, and engagement levels. You might focus on bloggers, influencers, or coupon/loyalty sites.
• Pick a Platform: Use an affiliate management platform like Impact, ShareASale, or Rakuten to track sales, pay commissions, and manage relationships.
• Outreach: Start connecting with potential affiliates to join your program. Personalize your outreach and highlight the benefits of promoting your brand.
• Optimize Relationships: Keep in touch with affiliates, collaborate on promotional ideas, and continually optimize the partnership to maximize results.

Convinced that an affiliate program is right for you? Check out our DIY Partner Marketing Kit with the real SOPs and templates our agency uses to run our programs. 

SEO

SEO is a long-term, sustainable growth strategy that can drive organic traffic to your website. By optimizing your site for search engines, you can ensure that your brand shows up when potential customers are searching for products or services you offer. SEO may take time to show results, but once it’s in place, it can deliver consistent traffic without the ongoing cost of paid advertising.

Why it Works: 

The stats back up the importance of SEO as one of the key ecommerce growth strategies:

• 90% of marketers include content in their marketing strategies (source: Forbes.com)
• 9 out of 10 marketers use blogs to achieve their content goals (source: hubspot)
• Companies with blogs produce an average of 67% more leads per month than companies that don’t have active blogs (source: DemandMetric)
• 51% of content consumption comes from organic search (source: Forbes.com)
• Content marketing campaigns cost 62% less to launch and maintain compared to other types of campaigns (source: Forbes.com)
• Marketers who prioritize marketing efforts (e.g. making blogging a serious priority) are 13 times more likely to see positive ROI) (source: siege media)

How to Start:

• Evaluate Your SEO: Use tools like Google Analytics or SEMrush to assess your current rankings and identify opportunities for improvement.
• On-Page SEO: Make sure your website’s technical elements are in order—this includes proper header tags, meta descriptions, alt tags, and mobile optimization.
• Keyword Research: Invest in paid tools like Ahrefs or SEMrush to find relevant keywords and topics your target audience is searching for. Focus on both short-tail and long-tail keywords.
• Content Creation: Build out high-quality content that positions your brand as an authority on specific topics. Regularly update your blog with content that answers common customer questions or addresses pain points.

Email

Email marketing is one of the most effective ecommerce growth strategies to nurture relationships with your audience and drive conversions. With the ability to reach customers directly in their inbox, you can send personalized content that encourages engagement and builds brand loyalty—all while keeping full control over your messaging.

Why it Works: 

Email marketing continues to be a powerhouse for e-commerce brands:

• 37% of brands are increasing their email budget (source: Hubspot)
• 83.7% of the top 1,000 online retailers use email to connect with their shoppers. (Source: notify visitors)
• There are 4 billion daily email users. This number is expected to climb to 4.6 billion by 2025. (Source: Hubspot)
• 77% of marketers have seen an increase in email engagement over the last 12 months. (Source: Hubspot)
• The ROI on email marketing in the eCommerce industry is $45 per $1 spent. (Source: notify visitors)

How to start:

• Grow Your Email List: Use website pop-ups, lead magnets, and exclusive offers to capture email addresses from visitors and customers.
• Plan Your Campaigns: Create a content calendar for your email marketing, including seasonal campaigns, product launches, and customer appreciation messages.
• Set Up Automated Flows: Implement automated email sequences like abandoned cart reminders, welcome emails for new subscribers, and post-purchase follow-ups to keep your audience engaged.

Conclusion

Incorporating these three ecommerce growth strategies—affiliate marketing, SEO, and email marketing—into your overall plan can significantly boost your brand’s revenue. By building relationships with partners, optimizing your website for search, and nurturing your customer base through email, you’re setting yourself up for sustainable, long-term success.

Ready to get started? Start small, focus on one strategy, and build from there. When implemented together, these strategies can help your e-commerce business grow faster and more efficiently than ever before.